Hawaiian Airlines was faced with the same range of challenges in the deregulated 1980s as other legacy carriers - increased competition, deflated prices and the loss of its protected status. It responded with an unprecedented expansion, hoping to open up Honolulu as a transit hub on the one hand and a major charter player on the other. The strategy was far from a success but the airline just about survived.
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The Boeing 757 is renowned for having some grunt, which is one of the reasons it has gained a second life on transatlantic duties. It also makes it ideal for operating in hot and high destinations where the thin air makes thrust important. The Western regions of China include the foothills of the Himalayas right up to the Tibetan plateau and the 757 proved its worth in these challenging conditions.
Eastern struggled through the deregulation era, even prior to the Lorenzo led Texas Air takeover, however one of the few bright spots for EAL was the acquisition of the new Boeing 757-200, which proved itself a fine acquisition to the fleet right up until the airline’s final closure. Even so, despite the need for the type the introduction of the 757s coincided with the period that marked the beginning of the end of the 'Great Silver Fleet'.
 By the time the design of the new Boeing 757 was finalized in 1979 it was clear it would be a big improvement over the 727-200 Advanced and yet some commentators were under the impression that with both the 757 and 767 Boeing was effectively competing against itself as much as against the Airbus A310. Initially sales seemed to give this a grain of truth but eventually the 757 would find its time had come.
The Boeing 727-200 Advanced was spectacularly successful during the 1970s but although orders were flooding in Boeing didn’t rest on its laurels and was looking for ways to improve the design. In the end the result wasn’t the initially designed stretched 727-300 but instead an all new jet, the 7N7, that was paired with its big brother the 7X7 to take on McDonnell Douglas and Airbus into the 1980s and 90s.
 The Eastern Air Lines shuttle was a pioneering idea in the busy US North-east market offering no-reservation guaranteed seat service between the super busy business destinations of New York, Washington and Boston. There are few markets that can support such a concept but travel from the UK regions to the London Heathrow was always a good contender. In 1975 the new British Airways decided to see if it could replicate the massive success of Eastern’s shuttle in the UK.
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AuthorI'm Richard Stretton: a fan of classic airliners and airlines who enjoys exploring their history through my collection of die-cast airliners. If you enjoy the site please donate whatever you can to help keep it running: Archives
December 2019
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