Braniff did some crazy stuff at the end of the 70s. Harding Lawrence was convinced that deregulation would be a disaster and end up with a return to regulation (as it had in the 1930s) so he went all out for market share, attempting to grab as much as he could before the window closed. This crazy expansion would be the end of Braniff, but the craziest thing they ever did was start Concorde operations on transcontinental routes across the USA.
I'm Richard Stretton: a fan of classic airliners and airlines who enjoys exploring their history through my collection of die-cast airliners. If you enjoy the site please donate whatever you can to help keep it running: