Nothing has changed the face of aviation in the last 25 years as much as the advent of low-cost carriers. Pioneered in the US, with PSA and Southwest, it wasn’t until the advent of the internet that the premise could really take-off. Combined with deregulation of the EU area it has been Europe that has led the transformation, and of course it is Ryanair and Easyjet that have dominated the continent.
The Eastern Air Lines shuttle was a pioneering idea in the busy US North-east market offering no-reservation guaranteed seat service between the super busy business destinations of New York, Washington and Boston. There are few markets that can support such a concept but travel from the UK regions to the London Heathrow was always a good contender. In 1975 the new British Airways decided to see if it could replicate the massive success of Eastern’s shuttle in the UK.
I'm Richard Stretton: a fan of classic airliners and airlines who enjoys exploring their history through my collection of die-cast airliners. If you enjoy the site please donate whatever you can to help keep it running: