Alaska Airlines had improved its situation in the 1970s but found itself once again in a precarious financial position just as deregulation came into view. Considering its small size, financial weakness, lack of penetration into the lower 48 and turbulent history it is surprising that it was able to turn itself into one of the few winners of the post-deregulation era. The first step was cracking the Californian market.
By 1970 Nordair was well-established as one of the five regulated regional airlines providing a variety of services both charter and scheduled. In the latter area Nordair had in 1969 been assigned Ontario, aside from the Northwest of the province, and Northwest Quebec as its area of scheduled operations to feed the routes of Air Canada and CP Air. The assignment of specific areas of operations allowed Nordair and the other four regional airlines to plan for growth and acquire modern aircraft.
I'm Richard Stretton: a fan of classic airliners and airlines who enjoys exploring their history through my collection of die-cast airliners. If you enjoy the site please donate whatever you can to help keep it running: