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Following Canadian's takeover of Wardair in 1989, Canada 3000 would quickly grow to become Canada's largest charter airline and one that was consistently profitable too. At the turn of the century the massive changes wrought by the takeover of Canadian Airlines, by Air Canada, appeared to open up a space for C3 to become Canada's no 2 airline. A big part of that strategy involved acquisitions. However, C3 would soon live to regret its purchases and desperately try to offload them as it hit the turbulence of 2001.
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Deregulation has brought its share of turbulence to the Canadian aviation scene as it has elsewhere. With Canadian Airlines on the ropes, as the new century arrived the charter airline Canada 3000 transformed itself into a new competitor for Air Canada. It stretched its reach to global destinations like India, as well as scheduled domestic ops. Sadly for Canada 3000 it overstretched itself dramatically, resulting in a bizarre and unexpected collapse.
CP Air had been solidly profitable throughout the 1960s and first half of the 1970s, but in 1975 it recorded its first annual loss in 13 years. The carrier cut costs and focused on efficiencies, which included a fleet overhaul and rationalisation. In the long-haul department that would mean the McDonnell Douglas DC-10 would eventually become the only type in service. The big trijet would briefly take CP Air back into the Canadian Pacific era and then through to Canadian Airlines International.
Alaska Airlines was one of the airlines that took the post-deregulation era by the scruff of the neck and ran with it. Unlike the majority of its competitors it has survived too. In the early 80s Alaska expanded into the lower 48 with an eye focused on California. For that it needed more aircraft and that briefly included a bright orange 727.
The advent of low cost carriers led to a raft of legacy airlines setting up low cost subsidiaries across the globe. From New Zealand to Germany, and South Africa to the USA the established airlines were on the defensive. Canada was no different, and faced with the challenge of WestJet, Air Canada decided it too would jump on the bandwagon, at least until it could get its own cost's under control. The result was ZIP!
By 1970 Nordair was well-established as one of the five regulated regional airlines providing a variety of services both charter and scheduled. In the latter area Nordair had in 1969 been assigned Ontario, aside from the Northwest of the province, and Northwest Quebec as its area of scheduled operations to feed the routes of Air Canada and CP Air. The assignment of specific areas of operations allowed Nordair and the other four regional airlines to plan for growth and acquire modern aircraft.
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AuthorI'm Richard Stretton: a fan of classic airliners and airlines who enjoys exploring their history through my collection of die-cast airliners. If you enjoy the site please donate whatever you can to help keep it running: Archives
January 2026
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