The rise and fall of Harding Lawrence’s Braniff International is so well known that in aviation it has become something of a byword for mismanagement and a case study for the impact of deregulation. In many ways it was a harbinger of the bloodbath that the 1980s would become for US carriers however in others it was unique. Nonetheless back in 1978 everything seemed rosy at Braniff and the airline would celebrate its Golden anniversary with the introduction of a new look.
As the 1960s drew to a close the CAB in the USA was looking for ways to wean the local service airlines off of subsidies. This meant a gradual movement away from serving local communities and instead using economies of scale to serve wider regions. The result was mergers, including the unique tri-merger that created 'The airline that had to happen' - Air West!
TAESA Pt3: DC-9 Disaster
I-Trijets: Alitalia's 727s
Ansett's 1980s Re-equipment Binge
Braniff Jellybeans Pt5: Yellows
Braniff Jellybean Pt3: Red
Braniff Jellybeans Pt2: The Blues
Braniff Jellybeans Pt1: The Greens
I'm Richard Stretton: a fan of classic airliners and airlines who enjoys exploring their history through my collection of die-cast airliners. If you enjoy the site please donate whatever you can to help keep it running: