Xīn lóng International Airport - Branding

In the modern age airports are big business and only partly because of what happens airside. They are therefore a brand unto themselves and you can't have an airport without a logo to go with it. Xīn lóng means 'New Dragon' in mandarin. It needed a logo that looked professional and that meant something I could pilfer from elsewhere...

Google image search is great for finding images and my plan was simply to find some useful imagery and combine it together to make a new logo for the airport. Obviously I didn't want anything that was recognisable as someone else's logo and it needed to be themed simply enough that I could find it on the image search.

I played around with various dragon related images but they were all to complicated and didn't give the desired professional logo look so in the end I just went with a simple initials based logo associated with a generic flight image. I decided to have two logos: one in English using the XL initials and the other in Mandarin. Fortunately I was able to find the words new and dragon in chinese characters and so the chinese logo version is the full name in its two characters (at least I hope it is - not being bilingual I had to take google's word for it)!

In terms of placement of the logos on the model I decided to have one logo on either side of the pier ends and on the terminal frontage. The airport name is also written on top of the building. You might also notice that the blast fence has been enlarged.

The other thing at airports that nowadays seems to have branding is the airbridges and HSBC seem to have a near universal monopoly on this aspect. It is simple to create HSBC stickers for the side of the jetways. There are some that come with the Gemini jetways but they are insanely small and rubbish.