November 2014 was a milestone in the history of China Eastern Airlines. The Shanghai based airline is the second largest in China and eight largest in the world in terms of available seats however the big three Chinese airlines are renowned for their conservatism and none had previously altered their liveries in the 25 plus years since they split from the old CAAC. Still the new identity is definitely evolutionary rather than revolutionary.
“We are delighted to introduce our first 777-300ER in China Eastern’s new look in celebration of the 10th anniversary of the 777-300ER program.”
2014. Boeing.com. China Eastern Airlines Celebrate Delivery of Airline's First 777-300ER
2014. CAPA. China Eastern Airlines: rebranding, strategic revival, new 777 deliveries and an investor hunt
2014. OneMileAtATime. China Eastern 777-300ER Flying To New York Starting November 2014