Canadian Airlines International came into being on March 2, 1987: an amalgamation of Canadian Pacific, Nordair, Eastern Provincial and Quebecair with the aggressive and successful Pacific Western. The latter was the buyer and it seemed that finally a second force airline in Canada would have a chance at success after CP Air had been hamstrung competing against Air Canada throughout the regulation years. It was however not to be.
There were initial fears that because the goose did not have an eye it would be percieved by Asian customers as flying blind and the airline went to some pains to point out that the bird insignias of Singapore and Japan Air Lines also were eyeless. In the end the Proud Wings scheme was very well received and gave a boost to employees and customers in the airline's darkest hours.
The livery was designed by the famous Landor associates to 'better emphasise [Canadian's] core values of confidence, friendliness, professionalism and customer care.' It has gone down as one of the great airline liveries, but given Canadian's state it was only ever applied to a small portion of the fleet. As far as I can tell below are the aircraft that received the new colours. They included only 3 of the A320s. C-FLSF being a late fleet addition received the new scheme.
Despite the new livery this time there was no way out for the beleagured airline. A fractious fight between American Airlines and Air Canada over ownership was won by the latter and on December 23, 1999 Canadian officially became a subsidiary of its great rival. The Proud Wings scheme was dropped and Air Canada began to quickly transfer Canadian's fleet into a transitional scheme featuring the Air Canada livery with Canadian titles. Canadian operated through most of 2000 and was fully integrated by October. Only one of the A320s (C-FLSU) wore the transitional scheme and the Proud Wings continued to be visible well into 2001.
Most of Canadian's A320s would subsequently serve with the low cost Air Canada Tango division and then rejoined the mainline fleet when it was wound up in 2004.
The Proud Wings are now a memory but despite the crisis Canadian Airlines went out looking good.
1993. Madore & Shaw. THE CANADIAN AIRLINE INDUSTRY: ITS STRUCTURE, PERFORMANCE AND PROSPECTS. Parliament of Canada
1996, December. Canadian Airlines struggles to stay aloft. Historica Canada
1999, January. Proud Wings Airline design by Landor. Design Week
Piggot, P. Aviation Pioneers of Canada 7-Book Bundle: Brace for Impact / Air Canada.